Lights, Camera, Collection:
SuperStock Adds VIA Films to Its Creative Arsenal
Pacific Northwest & Dallas — Summer 2025
SuperStock is proud to announce the acquisition of VIA Films, a go-to
studio for cinematic stock
and custom footage—from epic aerial shots to high-speed product visuals.
This is SuperStock’s leap into the motion side of visual licensing, pairing
its image library heritage with top-tier video content.
Who Is VIA Films—and Why It Matters
Based in Oregon, VIA Films has built its reputation on delivering premium stock and custom footage since the mid-2000s. Their specialty? High-resolution video including 8K RED, stabilized aerials via Cineflex, and Phantom high-speed slow-motion. Their work has supported brands and broadcasters like National Geographic, Nike, Red Bull, Microsoft, Disney, BBC, Netflix, and more .
VIA Films didn’t just shoot stock—they mastered technically challenging formats and cinematic styles, supplying everything from automotive tracking shots to food and beverage high-speed sequences. A natural fit with SuperStock.
VIA Films strengthens our push into motion and expands SuperStock’s footprint in high-end creative licensing. It’s a smart, strategic step forward.
Stewart Cohen, CEO, SuperStock
SuperStock’s CEO, filmmaker Stewart Cohen—who bridged stills and motion content early in his career—sees VIA Films as the missing piece in the SuperStock portfolio. With this acquisition, SuperStock expands from still imagery into premium moving-image content, enabling clients to license cinematic video clips under the same trusted platform used for photography.
While VIA Films had cultivated a high-end reputation in motion, SuperStock brings deep licensing infrastructure, global distribution, and enhanced metadata systems—making it possible to introduce VIA’s footage to a wider client base and contributor network.
Why It Matters for Contributors and Clients
Contributors
VIA Films creators and technical shooters get more than just continuity—they
gain access to SuperStock’s global licensing clients across editorial,
commercial, hospitality, and corporate markets. That means your high-speed or
drone content reaches new eyes.
Clients
If you license stills from SuperStock, motion is now part
of the mix. Imagine licensing coordinated imagery and video—like aerial
cityscapes, action montages, product slow-motion b-roll—under one umbrella. All
footage now joins SuperStock’s ecosystem, making it easier to find, preview,
license, and manage.
Here’s what their footage stack looks like:
- 8K RED footage ideal for cinematic flexibility and post-production manipulation
- Stabilized aerials via Cineflex mounts—perfect for sweeping landscapes and cityscapes
- Phantom slow-motion sequences for product, food, and action-heavy creative work
- Smartly curated automotive tracking, branded environments, and dynamic visual assets
This cinematic footage supports everything from national TV ads to brand promos, editorial storytelling to broadcast bumpers.
Stewart Cohen’s Strategic Vision
SuperStock has been executing a strategy of assembling specialty archives under one infrastructure—collecting curated photography for travel, architecture, nature, and now motion. With the VIA Films acquisition, Cohen accelerates SuperStock’s motion capabilities, leveraging partners, contributors, and client demand for video across all the platforms SuperStock supports.
What’s Ahead: From Integration to Impact
VIA Films content—including metadata, contracts, and footage assets—will be fully integrated into SuperStock’s licensing platform. Clients can expect seamless search access to dynamic clips alongside their favorite imagery. VIA’s technical team will support the transition, ensuring continuity for contributors and clients alike.
Creative agencies, editors, and producers can expect to license premium motion visuals with the same clarity, rights structures, and streamlined experience they’ve come to expect from SuperStock.
